Research is key to developing the strategy and tactics involved in implementing an effective search marketing campaign.
When developing a strategy we analyse target keywords for potential volume, competitiveness and most importantly the conversion rate differences.
Our strategies are not just about driving traffic, we believe that search marketing should always show a positive return on investment.
Many businesses decide to keep all or some of the search marketing function in-house.
For those, we offer consultancy to ensure they most effective processes, systems and skills in place to competently manage paid and/or natural search marketing activity.
The guidance offered through an initial search audit and recommendation can be a great way to ensure you are on the right track.
Analytic systems can be very powerful tools when used correctly. Amplify can assist with the implementation of tracking systems and also provide tailored reports that deliver the most important figures to you in an easy to digest and relevant way.
When it comes to reporting we don’t just “do stats”, we deliver actionable insights that can be used to improve decision making.
Paid search plays a role in both short and long term search strategies.
We take a holistic view of all natural and paid search activities to ensure you are getting the best value without cannibalising the other. Amplify have all the essential skills to deliver a successful paid search marketing campaign that delivers a positive return on your advertising spend. If tried PPC in the past but you weren’t impressed with the results we are more than happy to complete a free audit for you. We have always managed to deliver our PPC clients more for less.
We know what it takes to cause a positive impact on your natural search rankings.
Our methodical approach starts with an audit of your existing site to make sure it is accessible and presented in a user and search friendly way. We identify the right keywords to target and optimise existing pages or create new content to increase your chances. Once the on-site SEO work is complete we use off-site SEO techniques such as link building and article marketing to boost your rankings even further.
We continually tweak search marketing activities to ensure it shows a continual and significant improvement but there comes a stage when the conversion rate is hindered due to the website or landing page.
By analysing the user journey on your website we can identify key areas of improvement. This is is followed by split testing to ensure that your site is converting more visitors. We use data to help you make informed decisions based on solid data and trends… never a feeling.